YouTube is testing Channel Search, a brand-facing feature that brings creator analytics and discovery tools directly into ...

YouTube on Thursday unveiled a smattering of new features designed to help brands make more of their partnerships with creators, including a hub for performance insights and tools for discovering ...

Twenty years in, YouTube isn’t competing with television. It is television. YouTube has become the most significant platform in media, yet one of the most misunderstood. According to Nielsen, YouTube ...

YouTube is releasing a Gemini-powered Creator Partnerships suite of tools designed to help brands more easily find the right creators to work with and automate parts of the process like matching and ...

The news: YouTube announced new creator collaboration tools at its 2025 NewFronts presentation to better align brands with creators who match their niche. Among the updates are: A new creator ...

Analysis of 35,800 Creator videos shows the gap between exposure and attention—and why Brands and Creators should anchor pricing and performance on engaged views The change standardizes view counting ...

Parsippany, NJ, January 28, 2026 --(PR.com)-- New platform helps creators understand performance, organize content, and promote their brand with a clean, share-ready microsite — no credit card ...